How people monitor their own online reputation

Have you read the new Pew Internet-Report “Reputation Management and Social Media”? There are really some interesting facts in it and we would like to share it with you. The key finding of the report is, that people search and online reputation management are already very important tools for a big part of the internet users – especially the young. Monitoring the digital footprints of others has also become much more common. So, it’s important to show yourself the right way on the internet…and a free Yasni Exposé can help you with that!

Here are the key facts of the Pew Internet-Report:

  • 57% of adult internet users use search engines to find information about themselves online, up from 47% in 2006.
  • 46% of internet users search online to find information about people from their past, up from 36% in 2006.
  • 38% have sought information about their friends, up from 26% in 2006.
  • 44% of online adults have searched for information about someone whose services they seek in a professional capacity.
  • 31% of employed internet users have searched online for information about co-workers, professional colleagues or business competitors, up from 23% in 2006.
  • 16% of all internet users have looked online for more information about someone they were dating or in a relationship with, up from 9% in 2006.
  • 40% of internet users say they have been contacted by someone from their past who found them online, up from 20% who reported the same in 2006.

How to recommend a Yasni Exposé on Facebook or Xing

True to the slogan “stagnation means regression”, we have improved our Yasni Exposé with a small, yet very powerful new feature. With just one click, you are now able to share your own Exposé or the Exposé of a Yasni contact with your friends on Facebook or Xing. Thereby you can increase the number of visitors and the visibility of your person and your services. In addition, you can introduce your Facebook friends to some of your favorite Yasni contacts and show them how well a free Yasni Exposé works for a good online reputation.

You will find the two buttons for Facebook (“Like”) and Xing (“Share”) in the Exposé directly below the Exposé’s rating. You can either share your own Exposé or the Exposé of one of your Yasni contacts:

Recommend a Yasni Exposé on Facebook or Xing

To show the Exposé to your Facebook contacts, you just need to hit the “Like” button and sign in to your Facebook-account. Afterwards, the link to the Exposé appears in your recent activities on Facebook:

Show the Yasni Exposé to your Facebook contacts

To share a Yasni Exposé via Xing, you just need to click the “Share”-button, log in to your account and send it to your Xing-network.

Share a Yasni Exposé via Xing

The link will then appear in “What’s new in your network”:

What’s new in your network?

We hope you will enjoy our new feature and make good use of it! Also, we would be happy to receive your feedback and suggestions… 😉

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Key lessons for improving your Social Media skills

Many people lose track in the Social Media-jungle. Facebook…Twitter…Blogging… Where and how do I reach my customers the best?

A great article on the topic “communication with Social Media” by Soren Gordhamer is available on mashable.com.

Conclusion: There is a fine line between reaching out people and ‘spamming’ people.

Here are the 7 Lessons for better networking with Social Media:

1. Find a Person’s Preferred Communication Channel: Go where they are!

2. Say Just Enough: Less is more!

3. Don’t Expect a Response: Say what you need to and then let it go.

4. Clarify Early: Say it up front.

5. What You Want is Not the Point: No one knows what the future may hold, so make the moment count. Ensure the door stays open, even if no one is walking through it right now.

6. Be Open Without Needing: Speak from openness rather than need.

7. Give Space: Focus on thoughtful instead of continual contact.

We will do our best! Thanks for the great tips…