About Yasni

With everybody taking to social networks these days, we’ve noticed some particularly brilliant campaigns which use some innovative social media strategies. We’ve also noticed some dreary, dreadful campaigns which commit all the worst social media sins.

It’s actually quite simple to run an effective social media campaign. How you tailor it to suit your business is down to your ingenuity and the adaptability of your brand, but there’s a fairly decent framework for you to work around which should nudge you in the right direction and prevent you from falling into the fiery chasm of social media faux pas from the comfort of your leather reclining sofa.

We’ve listed the top ten things you absolutely must do on your social network account, and then we’ve listed the top ten things which you absolutely must not do on any of your Twitter or Facebook presences. read more »

What do I have to do to be shown on the Yasni frontpage with my Exposé?

Our users frequently ask us what it is all about the Top Persons on our frontpage and, in particular, what has to be done in order to be shown with your Exposé on the Yasni frontpage. For this reason, this blog post is meant to explain in detail which steps are required to introduce and represent yourself to our over 20 million users per month.

At first here is a screenshot that shows, who or what is meant with the term “Top Person”:

We talk about the people, who are displayed by turns in the right-hand sided box on our frontpage. These people have the possibility to represent themselves with a short slogan as well as their company and location in addition to their Exposé picture. Additionally, you will find the link “All Top Persons” on our frontpage where you can click through all Top Persons on Yasni in a new opening window.

If you click on the picture and on the name respectively, you will automatically be transferred to the respective Exposé. There, you see all information that person wants to show in form of links, pictures, comments and others. You are also able to get in contact with the Exposé owner. Top Persons show with their presentation that they are interested in new contacts – you can even add yourself as a new contact without the confirmation process. read more »

In his Blog on Forbes.com, expert in Online Reputation Management Andy Beal has written down 11 unwritten laws dealing with online reputation. Which actually means that now they are no longer unwritten…Anyway, many people (above all Yasnians aware of their reputation) should know about these rules already. Problematic in my opinion is the fact that no difference is made between persons and companies in these 11 laws. Tips on how to manage and cultivate the online reputation may very well differ.

However, these laws suit well as a base for discussion. So here they are: the 11 Unwritten Laws of Reputation Management:

1. Everyone has an online reputation.

2. Your reputation is an extension of your character.

3. Every reputation has a weak spot.

4. Listen and react to criticism and problems.

5. Listen to the majority and find fans.

6. Interact with your customers where they are

7. Give your customers the chance of direct communication.

8. Your reputation will be attacked sooner or later.

9. Saying sorry may save you money.

10. Three mistakes concerning your reputation and you’re out.

11. The laws of Reputation Management will change.

What do you think? Some of the points apply to both: persons and companies. But still as mentioned earlier a differentiation is important when setting up laws.