Yasni Us | About Yasni

Some tips for social media and online reputation

With everybody taking to social networks these days, we’ve noticed some particularly brilliant campaigns which use some innovative social media strategies. We’ve also noticed some dreary, dreadful campaigns which commit all the worst social media sins.

It’s actually quite simple to run an effective social media campaign. How you tailor it to suit your business is down to your ingenuity and the adaptability of your brand, but there’s a fairly decent framework for you to work around which should nudge you in the right direction and prevent you from falling into the fiery chasm of social media faux pas from the comfort of your leather reclining sofa.

We’ve listed the top ten things you absolutely must do on your social network account, and then we’ve listed the top ten things which you absolutely must not do on any of your Twitter or Facebook presences. Continue reading Some tips for social media and online reputation

Login Reloaded for your Yasni Exposé

Our regular users might have already noticed that there have been new changes on Yasni in the last few days. This time, it is nothing out of our big bag of tricks, but definitely something that belongs to the category “useful feature”.

We talk about the log-in process to the Exposé. The Log in button is still on the navigation bar on the top right of our site. The changes include both the design as well as the functionality. This is how it looks like if you click on the Log in button now:

The useful part is that your browser from now on remembers your login data so that you don’t have to type in your data every time you visit Yasni.

Does this sound good? It saves time so that you even got more time left to search for people and experience Exposés!

Yasni reaches profit zone

People Search Engine Yasni stays on the road to success: a 7-digit gross profit, break even and 17 million unique users per month comprise its balance sheet 2010.

German startups are blamed for being uninspired copies of successful Web services from the US. Consequently, only few German Internet companies are of international relevance. However, Yasni is worldwide the only real search engine to find experts for keywords like skills or city and already half of its users are from abroad. International usage even increased tenfold in 2010. Notably is the high percentage of users from the US, Canada or Australia, but also from India, France and Japan.

The recently launched domains for France (www.yasni.fr), Spain (www.yasni.es) and Italy (www.yasni.it) ensure growth for 2011 and meet the international demand for real people search.

Yasni CEO Steffen Rühl: „I am pleased that despite high expenditures for our growth and the set-up of further languages and domains in the last year we have not only doubled turnover as in the years before, but for the first time achieved the break even with a seven-digit gross profit for the total year.”

Technorati-Tags: Yasni,Startup,Web,Internet