56% of Internet Users Check Their Own Digital Footprints

For more and more people one’s own reputation on the net is becoming essential. Negative information about themselves and their own names can quickly affect both professional and private life. Therefore, it is important to know what is published on the net about one’s own name. The first impression usually counts. In order to protect one’s own reputation it should be regularly checked what – e.g. potentially harmful – information about one’s own name is available on the net.

According to the latest study conducted by the Pew Research Centers, 56% of Internet users have already searched for themselves online: they regularly enter their names into search engines such as Yasni or Google to get an overview of their digital footprints.

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Lily Collins is the Most Dangerous Cyber Celebrity

Most recently, the antivirus specialist McAfee has presented a ranking of the web’s most dangerous search terms. Now there is an update revealing the most dangerous celebrities to search for online. And searching for people perfectly fits to a people search engine such as Yasni. Last year Emma Watson, known for her role in the Harry Potter movies, took number one. What about this year?

The top 10 most dangerous cyber celebrities are:

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The Web’s Most Dangerous Search Terms

Some search terms bear the risk to end up on a page that is contaminated with viruses, Trojans or spyware.  A year ago, names of attractive ladies were listed on top of the danger scale. Now, antivirus specialists of McAfee show in a new study which search terms are especially dangerous. Users are particularly at risk if they want to get information about current events in politics or entertainment via a search engine. Yet, there are also a few surprises in the top ten of the most dangerous search terms.

It seems reasonable to assume that when doing a search for illegal or offensive content such as pirate copies, streams, or pornography you may end up on websites infected with a virus. However, providers of Trojans or spyware are also advancing and speculate on the Internet user being less attentive on supposedly reputable websites and, therefore, more susceptible to malware or viruses. This is why also those search terms are dangerous which one might not expect to be on the list.

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