Web Content has to be Representative

Many service providers and entrepreneurs should by now be aware of the fact that the Internet must be integrated into advertising and corporate representations, if they don’t want to get left behind by competitors. Today, a website is part of the basic elements of every company. It is, in fact, an online business card which is increasingly used by customers to obtain more information – with the free Exposé Yasni is already offering such an online business card for persons.

We want to show how to provide the most important details about the company and the product without focusing on online marketing too much.

Futuristic touchscreen Continue reading Web Content has to be Representative

Why Search Results = Free Marketing

We’ve all done it. An idle moment staring at the monitor and the thought pops into your mind, “I should Google myself.” It’s nothing to be ashamed of. In fact, figuring out what results you get when you search yourself online is a central aspect of learning how to market yourself and build your brand.

Many reputation-building sites focus on minimizing negative search results, but in fact it can be much more productive to emphasize building a personal brand by getting your name out there on the web in positive ways. Making yourself “Google-able” (if you will) means that you have successfully moored your professional identity to your search results. This benefits you in a few important ways.

When people can find the things about you that you want them to find through search engines, it builds your personal brand. For example, if the first things people see in search results about you are a portfolio website, your Yasni Exposé, your LinkedIn account, and activity on professional websites, they can see that you are active as a professional and within your discipline. This makes you look more credible to people who are seeking your professional services.


Continue reading Why Search Results = Free Marketing

Self-marketing for your career

Nowadays, in many professions it is important to protect your reputation on the Internet and to pursue a successful Online Reputation Management. Anyone who wants to get ahead in his profession must learn to sell his offer and strengths properly. Therefore, active self-marketing is becoming increasingly important for the career.

Here is a short survey of 10 self-marketing tips. A more detailed overview can be found on Simone Janson’s blog Berufebilder.de.

  1. Develop charisma: Without a fixed and motivating goal your aura and charisma is lost.
  2. Be aware of your life balance: Bring your professional goal in accordance with your personal priorities in life.
  3. How does your boss profit from your success? Be aware of your strengths, capability, and the resulting benefit for your employer.
  4. Admit mistakes, accept help: To admit mistakes is an important part of social competence. Of course, to learn from those mistakes is essential as well.
  5. Don’t be a Mr. Know-it-all: Be critical, but remain open to good arguments and show a willingness to learn.
  6. Don’t accept authoritarian behavior of superiors: Remain true to yourself and don’t accept a work environment dominated by fear and pressure.
  7. Use attractiveness:  Every person is attractive in his own unique style and should use it for the career.
  8. Only do what you really love to do: Professional success should be achieved with fun and ease, not with great difficulty.
  9. Remain authentic: Credibility means to make the right decisions based on experiences.
  10. Be an active dialogue partner: Listen carefully, ask questions, and read between the lines.