Who Are Your Kids really Talking to Online?

The Internet is still the digital Wild West and kids always manage to be in the thick of it. As more checks and balances become available to concerned parents, even more ways of sidestepping parental supervision are emerging. So, when your kid is immersed in X-box or Mine Craft live, Instagram, Twitter, Facebook and who knows how many other social media platforms, as a parent you can start to feel helpless. This is why it’s becoming essential to use people search engines to find out who your kids are really talking to.

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We all want to respect our children’s privacy; however, when kids generally can’t be trusted to make rational decisions when it comes to setting boundaries strangers online. Have them give you a list of the friends they play video games with, are following or are being followed by. If you are met with the usual resistance, then snooping may be the way to go. If you are privy to their password then log on and jot down all you can find. Ideally, you should insist that they provide you with their password and routinely check their activity. Be the boss here! Search their online history on your cell phone account (assuming they are on it) or contact the phone company to see if you can obtain URLs they may be routinely accessing. Searching their history folder can also help you to see where they have been and sometimes even who they’ve contacted.

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Why Search Results = Free Marketing

We’ve all done it. An idle moment staring at the monitor and the thought pops into your mind, “I should Google myself.” It’s nothing to be ashamed of. In fact, figuring out what results you get when you search yourself online is a central aspect of learning how to market yourself and build your brand.

Many reputation-building sites focus on minimizing negative search results, but in fact it can be much more productive to emphasize building a personal brand by getting your name out there on the web in positive ways. Making yourself “Google-able” (if you will) means that you have successfully moored your professional identity to your search results. This benefits you in a few important ways.

When people can find the things about you that you want them to find through search engines, it builds your personal brand. For example, if the first things people see in search results about you are a portfolio website, your Yasni Exposé, your LinkedIn account, and activity on professional websites, they can see that you are active as a professional and within your discipline. This makes you look more credible to people who are seeking your professional services.

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