reputation | About Yasni

Honesty is the best policy

A good reputation on the internet is important, no matter if you are employee, employer, student, applicant, or freelancer. We have already discussed in our Yasni blog how Yasni can help to recognize one’s own traces and how to actively protect them. It is not that difficult at all: To surf the internet with a common sense, to check regularly the latest traces to one’s own name with Yasni’s free e-mail monitoring, and to use our Exposé to be found better by new customers and employers via search engines such as Yasni and Google.

Here are a some informative statements to the topic:

“Everything is transparent, also negative experiences.“

If personal data are publicly available on the web, customers and HR representatives can find them. Also the negative data. Thus, it is important to become aware of what can be found to one’s own name on the internet. Only then one can counteract, commentate, correct, or place new positive information on the internet.

“The first ORM rule, honesty is the best policy“

Not every negative information has to stay so. Often one can change a negative article or a poor evaluation in something positive by reacting kindly and objective to criticism, regardless of whether this criticism is justified or not. Everyone should always take cricism seriously and be aware of one’s own mistakes. To bury one’s head in the sand does not help at all. If one can deal with it honestly and in a competent way it will have a positive affect, because the internet never forgets, not even the positive things. Thank Goodness!

Manage your online reputation

It is not always easy searching for a job on the internet. Inaccurate information in your curriculum vitae can be easily checked on the internet and, therefore, damage your career. It is well-known that companies search for appropriate candidates and check their appearance on the internet. Thus, a professional presentation on the internet is essential, if you want to make progress with your job search. In this context, Yasni offers its free Exposé and Exposé Promotion. Because nowadays nobody and nothing is private any longer, everyone should actively manage one’s own online reputation by oneself. Otherwise, it could have negative effects. Whoever cannot provide a professional online presentation or even cannot be found on the internet possibly won’t be able to find a job in the future anymore.

Therefore, Yasni supports the opinion that an applicant should actively represent oneself on the internet including all strengths, interests and expert knowledge. Hence, Yasni offers its free Exposé and Exposé Promotion, as already mentioned above. One should rather see this transparency as a chance. Intimate information, of course, should certainly not be available on the internet. Thus, it is important to regularly check one’s own online traces. Regarding to all this, Yasni can perfectly assist you as a search engine including the free e-mail monitoring.

(Image: © XtravaganT – Fotolia.com)

Tips for Building Your Online Reputation

In today’s business world, it is very important to manage one’s reputation in the eyes of customers and potential business partners. As many businesses go online, it becomes equally important to manage their online reputation, and they need to be mindful of their actions in the virtual world. To develop a positive reputation in the online world, a business should be able to see how customers view its practices, products and services, and what is being said about the company in the virtual circles. Here are some tips to manage your online reputation, which can help in winning potential customers and strengthen ties with business partners:

Keep your eyes and ears open

It is very important for a business to proactively manage and monitor its online reputation so that any negative publicity may be handled effectively. To handle any situation that gives the business a bad name, it is important to be aware what the people think about the business. A business should constantly search different sources of information such as the web and set up email alerts to become aware of what the people are saying about it. Without knowing the public perception about the products and services offered by the company, it would become very difficult to manage the online reputation in a targeted way.

Develop an active online community

With the advent of social media, people are easily influenced by their circle of family and friends. A business must become active on all channels frequented by its target market and customers. The power of online communities should be tapped through blogging, forum participation and even physically reaching out to the community. Becoming an active member of the community would help to develop a positive brand image and generate good publicity for the business. By gaining more positive citations, a business would be in a better shape to effectively manage its online reputation. Social media can be used as a helpful medium for communication and customer support. More and more businesses are setting up their official pages and groups on these social media channels. As consumers often share their experiences on social media, which are viewed by their friends and family, it is important that businesses provide excellent customer services to win over customers. In case the company receives bad press, these online channels also prove to be effective in conveying the message to public that the business is taking active measures to counter the situation.

Welcome customer feedback

While most customers generally trust the product reviews received from their close ones, many of them also like to do their own research. These customers turn to search engines like Google and other product review websites to know more about experiences of other people with the product. Businesses should welcome customers to share their feedback and reviews about the product. These reviews, both good and bad, could really help the business by keeping the product information fresh and accurate. By keeping such forums open for interaction with the customers, a business may be able to win some points for customer service. Businesses may also encourage customer reviews through comment cards and links to business profiles in different publications. Positive product reviews can help the business to develop a favorable reputation and increase its customer base.

With Yasni the above mentioned statements can be combined very well: With a Yasni Exposé you can both monitor your online reputation as well as influence it. You will receive all new information comfortably by e-mail at any time and will be found better by potential customers. With the Yasni product “Exposé Promotion” there are even more possibilities: The Exposé will be displayed on top of all competitors not having Exposé Promotion. Furthermore, the offer or service will be more eye-catching by entering a short slogan and displaying the Exposé on the Yasni front page.

Donna Hays is a full-time PR consultant and marketer. She is a keen reader and freelancer of topics related to businesses and social media. She writes for Degree Jungle a resource for university students.