Category: Facts & Figures

Kids use the web primarily for entertainment

The Web is inconceivable without search engines. Particularly people search takes a large share. Our latest blog post showed, that some names can be quite dangerous to search for. Liz Gannes wrote an interesting post on gigaom.com concerning children and their use of the web. An usability study shows that kids use the web and search engines quite different than adults. The Nielsen Norman Group Report: Usability of Websites for Children is based on usability research with 90 children. The test showed how children use real sites designed for children as well as their use of the kids’ areas of mainsteam websites. Quite interesiting results:

While adult web users are increasingly using search engines to navigate through the web, kids navigate the web using bookmarks, remembering their favorite sites, and accessing paid subscription content and games. The report makes it seem as if kids have more of an app mentality than a search mentality when compared to adults. Children also respond better than adults to sound, animation, and characters. And: Kids today use the web primarily for entertainment! Hopefully, this will change while getting older…

We hope, that Yasni is accessible by users of any age!

Usability Study Shows Kids Don’t Search

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The most dangerous celebrities to search for online

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Who are the most dangerous stars to search for online? The McAfee Most Dangerous Celebrities study found movie stars and models top the “most dangerous” list this year. McAfee researched famous people to reveal the riskiest celebrity athletes, musicians, politicians, comedians and Hollywood stars on the Web. So, if you’re searching for Cameron Diaz, Julia Roberts or Jessica Biel online, look out! It seams that criminals believe those celebs are the perfect lures to sucker people into visiting malicious websites. By clicking onto strange websites, computers get infected. Once a computer is infected, criminals can steal victims’ online banking passwords, e-mail passwords, and do other kinds of nasty deeds.

“It’s sort of a little bit of rivalry from the traditional world going to the cyber world,” said Dmitri Alperovitch, McAfee’s vice president of threat research. “It’s fascinating how cyber criminals can be so in tune with the popularity of various actresses and models. …They’re actually a fantastic barometer of their popularity.”

Cameron Diaz Is The Most Dangerous Celebrity to Search For Online

So, please be careful and always start your people search via Yasni!

Here are the top 10 of the most dangerous celebrities:

1. Cameron Diaz

2. Julia Roberts

3. Jessica Biel

4. Gisele Bündchen

5. Brad Pitt

6. Adriana Lima

7. Nicole Kidman

8. Jennifer Love Hewitt

9. Tom Cruise

10. Heidi Klum

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How people monitor their own online reputation

Have you read the new Pew Internet-Report “Reputation Management and Social Media”? There are really some interesting facts in it and we would like to share it with you. The key finding of the report is, that people search and online reputation management are already very important tools for a big part of the internet users – especially the young. Monitoring the digital footprints of others has also become much more common. So, it’s important to show yourself the right way on the internet…and a free Yasni Exposé can help you with that!

Here are the key facts of the Pew Internet-Report:

  • 57% of adult internet users use search engines to find information about themselves online, up from 47% in 2006.
  • 46% of internet users search online to find information about people from their past, up from 36% in 2006.
  • 38% have sought information about their friends, up from 26% in 2006.
  • 44% of online adults have searched for information about someone whose services they seek in a professional capacity.
  • 31% of employed internet users have searched online for information about co-workers, professional colleagues or business competitors, up from 23% in 2006.
  • 16% of all internet users have looked online for more information about someone they were dating or in a relationship with, up from 9% in 2006.
  • 40% of internet users say they have been contacted by someone from their past who found them online, up from 20% who reported the same in 2006.