Yasni reaches profit zone

People Search Engine Yasni stays on the road to success: a 7-digit gross profit, break even and 17 million unique users per month comprise its balance sheet 2010.

German startups are blamed for being uninspired copies of successful Web services from the US. Consequently, only few German Internet companies are of international relevance. However, Yasni is worldwide the only real search engine to find experts for keywords like skills or city and already half of its users are from abroad. International usage even increased tenfold in 2010. Notably is the high percentage of users from the US, Canada or Australia, but also from India, France and Japan.

Yasni reaches seven-digit gross profit and profit zone

The recently launched domains for France (www.yasni.fr), Spain (www.yasni.es) and Italy (www.yasni.it) ensure growth for 2011 and meet the international demand for real people search.

Yasni CEO Steffen Rühl: „I am pleased that despite high expenditures for our growth and the set-up of further languages and domains in the last year we have not only doubled turnover as in the years before, but for the first time achieved the break even with a seven-digit gross profit for the total year.”

 

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Yasni expands to Spain

Last week you could hear shouting and cheering throughout our Yasni offices. After weeks of testing, translating, implementing sources, testing, translating and again testing the Spanish version of our website finally went online. We warmly welcome yasni.es to our Yasni family! After having launched our French version shortly we are happy to have a Spanish version too now…

yasni.es

From now on you can easily switch between the different Yasni domains DE, AT, CH, UK, COM, FR and ES by clicking on the flag symbols in the navigation top right.

Yasni expands to Spain

As each domain uses different sources for the search results, results differ depending on the domain as well. A good example are the results for Formula 1 driver Fernando Alonso:

Fernando Alonso on yasni.com

Fernando Alonso on yasni.es

Of course our users can choose Spanish as their Exposé language and for their e-mails as well. So, if an English spreaking user wants to improve his Spanish, no problem!

Yasni expands to Spain

What else is there to say about Spain? The first thing that crosses my mind are the top formula 1 drivers Fernando Alonso and Rafael Nadal. And the the winning of the FIFA World Cup…and what else? Good weather. Majorca. Tapas. Bullfighting. Here are some more hard facts about Spain:

Capital: Madrid

Gouvernement: Parliamentary democracy and constitutional monarchy

King: Juan Carlos I.

Prime Minister: José Luis Rodríguez Zapatero

Population: approx. 47 million

Yasni users: we are excited to find out…

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11 (Un)written Laws of Online Reputation

In his Blog on Forbes.com, expert in Online Reputation Management Andy Beal has written down 11 unwritten laws dealing with online reputation. Which actually means that now they are no longer unwritten…Anyway, many people (above all Yasnians aware of their reputation) should know about these rules already. Problematic in my opinion is the fact that no difference is made between persons and companies in these 11 laws. Tips on how to manage and cultivate the online reputation may very well differ.

The 11 Unwritten Laws of Reputation Management

However, these laws suit well as a base for discussion. So here they are: the 11 Unwritten Laws of Reputation Management:

1. Everyone has an online reputation.

2. Your reputation is an extension of your character.

3. Every reputation has a weak spot.

4. Listen and react to criticism and problems.

5. Listen to the majority and find fans.

6. Interact with your customers where they are

7. Give your customers the chance of direct communication.

8. Your reputation will be attacked sooner or later.

9. Saying sorry may save you money.

10. Three mistakes concerning your reputation and you’re out.

11. The laws of Reputation Management will change.

What do you think? Some of the points apply to both: persons and companies. But still as mentioned earlier a differentiation is important when setting up laws.

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