Author: Florian Schütz

New Category Scrolling on the Search Result Pages

It is time again for another tiny but superb Yasni update. Since the end of last week we have smoothed and polished our search result pages for names. Most of you have probably already noticed the change: on the left hand side there is a new box which contains the several categories of the search result page for names. And that is the whole point: to make our search result pages (even) more ascertainable and to encourage an (even) deeper search. With the category box you can see at a glance which field the search results to the wanted name are from.

In the case of the newly Golden Globe winner George Clooney it looks like this:

If you click on a section in the box on the left, e.g. on “News”, the search result page automatically scrolls to the respective category. Just try it out for yourself!

Of course, the category titles will only be shown if there are search results to the wanted name within the respective category. If there are no videos to a name then the category “Video&Audio” won’t be shown in the new category box.

A First Glance at the New Yasni Exposé

After the successful redesigns of both our front page and the two search results pages we will now introduce our grand final within the next days  – a visual relaunch of our Exposé. To clearly separate and structure the particular functions and parts of the Exposé is the most important goal of the new design.  Now it will be easier for you and your offers to be found better and more visitors and potential new customers will get interested in your Exposé.

At first we of course guarantee that all of your Exposé’s information and ratings won’t be affected by the relaunch of the new design.  Nothing will be lost: No link, no comment and no message. We are only improving the visual and structural aspects of your Exposé.

In our Yasni Blog we will give you an exclusive first glance at our new Exposé. You will notice at once that the Exposé is structured into three columns, similar to the search results lists:

In the left column you will find the main menu that will always be visible. It will guide you to view your Exposé, to be informed about new messages, to edit your Exposé information, to update your business card or to add new search results. Up to now this menu was set between the business card and the search results – now it is clearly structured and can be found easier.
The option „E-mail Monitoring” will show all your search notifications, whether you were searching for a keyword or a name. You can either change or stop these notifications there. In the main menu on the left you will also find the Preferences and Visitor Statistics. Especially the Visitor Statistics could only be seen on the front page after the login. Therefore, we moved it into the left column to the main menu.  Thus you don’t have to go back to the front page any longer if you want to find out how many people have visited your Exposé.

Continue reading A First Glance at the New Yasni Exposé

Some tips for social media and online reputation

With everybody taking to social networks these days, we’ve noticed some particularly brilliant campaigns which use some innovative social media strategies. We’ve also noticed some dreary, dreadful campaigns which commit all the worst social media sins.

It’s actually quite simple to run an effective social media campaign. How you tailor it to suit your business is down to your ingenuity and the adaptability of your brand, but there’s a fairly decent framework for you to work around which should nudge you in the right direction and prevent you from falling into the fiery chasm of social media faux pas from the comfort of your leather reclining sofa.

We’ve listed the top ten things you absolutely must do on your social network account, and then we’ve listed the top ten things which you absolutely must not do on any of your Twitter or Facebook presences. Continue reading Some tips for social media and online reputation