Nowadays, in many professions it is important to protect your reputation on the Internet and to pursue a successful Online Reputation Management. Anyone who wants to get ahead in his profession must learn to sell his offer and strengths properly. Therefore, active self-marketing is becoming increasingly important for the career.
Here is a short survey of 10 self-marketing tips. A more detailed overview can be found on Simone Janson’s blog Berufebilder.de.
- Develop charisma: Without a fixed and motivating goal your aura and charisma is lost.
- Be aware of your life balance: Bring your professional goal in accordance with your personal priorities in life.
- How does your boss profit from your success? Be aware of your strengths, capability, and the resulting benefit for your employer.
- Admit mistakes, accept help: To admit mistakes is an important part of social competence. Of course, to learn from those mistakes is essential as well.
- Don’t be a Mr. Know-it-all: Be critical, but remain open to good arguments and show a willingness to learn.
- Don’t accept authoritarian behavior of superiors: Remain true to yourself and don’t accept a work environment dominated by fear and pressure.
- Use attractiveness: Every person is attractive in his own unique style and should use it for the career.
- Only do what you really love to do: Professional success should be achieved with fun and ease, not with great difficulty.
- Remain authentic: Credibility means to make the right decisions based on experiences.
- Be an active dialogue partner: Listen carefully, ask questions, and read between the lines.
