New Category Scrolling on the Search Result Pages

It is time again for another tiny but superb Yasni update. Since the end of last week we have smoothed and polished our search result pages for names. Most of you have probably already noticed the change: on the left hand side there is a new box which contains the several categories of the search result page for names. And that is the whole point: to make our search result pages (even) more ascertainable and to encourage an (even) deeper search. With the category box you can see at a glance which field the search results to the wanted name are from.

In the case of the newly Golden Globe winner George Clooney it looks like this:

If you click on a section in the box on the left, e.g. on “News”, the search result page automatically scrolls to the respective category. Just try it out for yourself!

Of course, the category titles will only be shown if there are search results to the wanted name within the respective category. If there are no videos to a name then the category “Video&Audio” won’t be shown in the new category box.

Some tips for social media and online reputation

With everybody taking to social networks these days, we’ve noticed some particularly brilliant campaigns which use some innovative social media strategies. We’ve also noticed some dreary, dreadful campaigns which commit all the worst social media sins.

It’s actually quite simple to run an effective social media campaign. How you tailor it to suit your business is down to your ingenuity and the adaptability of your brand, but there’s a fairly decent framework for you to work around which should nudge you in the right direction and prevent you from falling into the fiery chasm of social media faux pas from the comfort of your leather reclining sofa.

We’ve listed the top ten things you absolutely must do on your social network account, and then we’ve listed the top ten things which you absolutely must not do on any of your Twitter or Facebook presences. Continue reading Some tips for social media and online reputation