Why Search Results = Free Marketing

We’ve all done it. An idle moment staring at the monitor and the thought pops into your mind, “I should Google myself.” It’s nothing to be ashamed of. In fact, figuring out what results you get when you search yourself online is a central aspect of learning how to market yourself and build your brand.

Many reputation-building sites focus on minimizing negative search results, but in fact it can be much more productive to emphasize building a personal brand by getting your name out there on the web in positive ways. Making yourself “Google-able” (if you will) means that you have successfully moored your professional identity to your search results. This benefits you in a few important ways.

When people can find the things about you that you want them to find through search engines, it builds your personal brand. For example, if the first things people see in search results about you are a portfolio website, your Yasni Exposé, your LinkedIn account, and activity on professional websites, they can see that you are active as a professional and within your discipline. This makes you look more credible to people who are seeking your professional services.


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There is a Right to be Remembered

It isn’t easy to keep a good reputation on the net, because there’s just no general online right to be forgotten. It is a fact that public data, links, or images are found by search engines and can be copied or stored by third parties. Therefore, it is often quite difficult to identify and contact the source of information. A deletion is then, usually, connected with some effort, be it time, nerves, or money.

On this blog we have already discussed many times before, that the demand for a right to be forgotten is quite unrealistic. Indeed, there also is a right to be remembered.

Apart from that, it is very difficult or even impossible to technically implement a right to be forgotten on the Internet. Not to mention the legal interpretation of a globally applicable “right to be forgotten”.  Additionally, there is also the “right to be remembered” on the net. It would certainly be wrong, if a convicted criminal, for example, refers to his right to be forgotten and would wipe away his digital life. Here, freedom of press and public need for information are two important keywords.

What is the solution then?

We must come to the point where users consider what they post on the Internet about themselves or others.

Maintain Your Good Reputation

There is no doubt about the importance of a good reputation. It is important for your private life as well as for your job and career. In this context, the Internet can both be helpful and damaging. On one hand, negative information about oneself can hardly be deleted from the net, because there is no right to be forgotten on the Internet. On the other hand, the own professional development can be supported in a positive way with the help of the Internet, for example through appropriate measures of self-portrayal.

But how can you maintain your good reputation? The good reputation is not limited to the Internet, but also applies to the professional life and even to your love life. Regarding the love life, a good reputation certainly is beneficial.

An important statement has been currently made by U.S. scientists, more specifically by anthropologists from the University of Missouri:

„If you wish to have a good reputation, then help more people. Don’t help one and the same person too often.” Continue reading Maintain Your Good Reputation