Tag: growth

Yasni is at full speed on its way to Russia

As we all know, in most cases stagnation means stepping backwards, especially for a young and innovative startup such as Yasni. In the last few months everything went exceptionally well for us, particularly regarding our international growth. Therefore, we decided to have a look at Russia. We already have plenty of users from all over the world (U.S.A., UK, France, Canada, Brazil, etc.), but in our opinion Russia offers enormous opportunities for us. At first, we introduced Russian as a new language on Yasni. That was quite a challenge, because all Yasni sites and texts had to be translated. Fortunately, we have a native speaker in our team! So now you can use Yasni completely in Russian – both when logged into your Exposé and when logged out. Of course, you have to set your browser language to Russian, then.

Now, quasi built overnight, here is our new Russian Yasni domain, accessible at yasni.ru.

The opportunities Russia offers can be seen, e.g. at the size of the country. It is by area the largest country in the world and counts more than 140 million inhabitants! We really look forward to welcoming those 140 million users on yasni.ru!

Yasni increases profit and international growth

The yasni GmbH, operator of the people search engine Yasni (e.g. www.yasni.de, www.yasni.com), has successfully advanced its foreign expansion in 2011 and closes the fiscal year with a profit in the mid six-figure range.

According to Comscore Yasni was amongst the Top 50 websites in Germany in 2008 and was the fastest growing Top 100 site. Ever since we have quadrupled our traffic and are not only set among the Top 30 websites in Germany but also among the largest worldwide. Yasni is one of the few websites that can show sustained traffic growth.

The turnover has even been more than sixfolded since 2008 and since the middle of 2010 Yasni has made a profit every month. Within the fiscal year 2011 the seven-figure internal turnover of 2010 could be increased by more than 50 % and the profit has been multiplied to a mid six-figure amount.

Steffen Rühl, CEO of the yasni GmbH: “Although Yasni is neither made in Berlin nor will be hyped, it has been strongly growing in all business segments for years now and is, above all, internationally successful!”

Our 20-member team expanded the Yasni site by five more languages and developed six new country versions with the respective local search index within the last 12 months. In the beginning year 2012 Russian as new language has already been launched and a comparable jump in turnover as well as a seven-figure profit is planned for the current year.

Facts about Yasni:

  • 8 languages (English, German, French, Italian, Spanish, Portuguese, Dutch, Russian)
  • 11 domains (com, de, fr, co.uk, it, es, at, ch, nl, ca, com.br) – yasni.ru will follow soon
  • Top 30 website in Germany
  • +300% traffic since 2008
  • +540% turnover since 2008