For more and more people one’s own reputation on the net is becoming essential. Negative information about themselves and their own names can quickly affect both professional and private life. Therefore, it is important to know what is published on the net about one’s own name. The first impression usually counts. In order to protect one’s own reputation it should be regularly checked what – e.g. potentially harmful – information about one’s own name is available on the net.
According to the latest study conducted by the Pew Research Centers, 56% of Internet users have already searched for themselves online: they regularly enter their names into search engines such as Yasni or Google to get an overview of their digital footprints.