Yasni expands to Spain

Last week you could hear shouting and cheering throughout our Yasni offices. After weeks of testing, translating, implementing sources, testing, translating and again testing the Spanish version of our website finally went online. We warmly welcome yasni.es to our Yasni family! After having launched our French version shortly we are happy to have a Spanish version too now…

yasni.es

From now on you can easily switch between the different Yasni domains DE, AT, CH, UK, COM, FR and ES by clicking on the flag symbols in the navigation top right.

Yasni expands to Spain

As each domain uses different sources for the search results, results differ depending on the domain as well. A good example are the results for Formula 1 driver Fernando Alonso:

Fernando Alonso on yasni.com

Fernando Alonso on yasni.es

Of course our users can choose Spanish as their Exposé language and for their e-mails as well. So, if an English spreaking user wants to improve his Spanish, no problem!

Yasni expands to Spain

What else is there to say about Spain? The first thing that crosses my mind are the top formula 1 drivers Fernando Alonso and Rafael Nadal. And the the winning of the FIFA World Cup…and what else? Good weather. Majorca. Tapas. Bullfighting. Here are some more hard facts about Spain:

Capital: Madrid

Gouvernement: Parliamentary democracy and constitutional monarchy

King: Juan Carlos I.

Prime Minister: José Luis Rodríguez Zapatero

Population: approx. 47 million

Yasni users: we are excited to find out…

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11 (Un)written Laws of Online Reputation

In his Blog on Forbes.com, expert in Online Reputation Management Andy Beal has written down 11 unwritten laws dealing with online reputation. Which actually means that now they are no longer unwritten…Anyway, many people (above all Yasnians aware of their reputation) should know about these rules already. Problematic in my opinion is the fact that no difference is made between persons and companies in these 11 laws. Tips on how to manage and cultivate the online reputation may very well differ.

The 11 Unwritten Laws of Reputation Management

However, these laws suit well as a base for discussion. So here they are: the 11 Unwritten Laws of Reputation Management:

1. Everyone has an online reputation.

2. Your reputation is an extension of your character.

3. Every reputation has a weak spot.

4. Listen and react to criticism and problems.

5. Listen to the majority and find fans.

6. Interact with your customers where they are

7. Give your customers the chance of direct communication.

8. Your reputation will be attacked sooner or later.

9. Saying sorry may save you money.

10. Three mistakes concerning your reputation and you’re out.

11. The laws of Reputation Management will change.

What do you think? Some of the points apply to both: persons and companies. But still as mentioned earlier a differentiation is important when setting up laws.

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Yasni Awards for the fourth quarter 2010

With the beginning of the new year we present the latest results of our series Awards for exceptional Yasni Exposés. Tedora, our VIP 1 International has published the long-awaited voting results of the Tedora Award for the fourth quarter 2010. The voting counted 40.000 votes. The awarding has taken place as a Christmas gift on Christmas Eve.

Yasni Awards by Tedora

Here are the results of the awarding for the fourth quarter in detail :

Platinum for Dirk Weeber (Thailand)

Gold for Sylvia Mitterer (Austria)

Silver for Eckart E. Glüer (Germany)

Silver for Manuella Muerner-Marioni (Switzerland)

Bronze forr Ute Schönherr (Germany)

Congratulations to all award winners!

Please note that the next awarding will take place at the beginning of April 2011.

Here are the latest award nominations for the first quarter 2011:

Bruno Würtenberger (Switzerland)

Daniela Pellen (Germany)

Ingrid Maria Haimerl (Germany)

Martin Halter (Switzerland)

You’ll find arguments for the nomination here. Just take a look around, check out the nominees and of course vote for them if you like.

Have fun participating in the voting and a Happy New Year 2011 to all of you.

Yours, Bernard Bonvivant, author of the novel „Das Chaos”, VIP 1 Germany

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