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Your best reputation on the internet

It is getting more and more important to show yourself the right way on the internet. With the free Yasni Exposé, you can organize your web links, profiles (Facebook, LinkedIn, Twitter…) and images to ensure your best impression on new employers, partners or business contacts alike. Your contacts on Yasni may even confirm the information in your Exposé for everyone to see. This way, your Yasni contacts support your credibility. Confirmed information support your reputation. At the same time, you can also acquire business partners or make contact with people you know.

For your own reputation and visibility, it is important, that Exposés on Yasni are found everywhere. No matter if it‘s Yasni, Google or Bing: By means of your Yasni Exposé, you decide which results are the preferred ones for your name (and those which are not). People looking up your name will be directed to your Yasni Exposé – and you decide which links are listed there! Show what is important about you.

Set yourself apart from other people with the same name and actively manage your reputation and your credibility!

5 good reasons to create a free Yasni Exposé now!

Technorati-Tags: Yasni,Web,Reputation

Kids use the web primarily for entertainment

The Web is inconceivable without search engines. Particularly people search takes a large share. Our latest blog post showed, that some names can be quite dangerous to search for. Liz Gannes wrote an interesting post on gigaom.com concerning children and their use of the web. An usability study shows that kids use the web and search engines quite different than adults. The Nielsen Norman Group Report: Usability of Websites for Children is based on usability research with 90 children. The test showed how children use real sites designed for children as well as their use of the kids’ areas of mainsteam websites. Quite interesiting results:

While adult web users are increasingly using search engines to navigate through the web, kids navigate the web using bookmarks, remembering their favorite sites, and accessing paid subscription content and games. The report makes it seem as if kids have more of an app mentality than a search mentality when compared to adults. Children also respond better than adults to sound, animation, and characters. And: Kids today use the web primarily for entertainment! Hopefully, this will change while getting older…

We hope, that Yasni is accessible by users of any age!

Technorati-Tags: web,study,usability

The most dangerous celebrities to search for online

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Who are the most dangerous stars to search for online? The McAfee Most Dangerous Celebrities studyfound movie stars and models top the “most dangerous” list this year. McAfee researched famous people to reveal the riskiest celebrity athletes, musicians, politicians, comedians and Hollywood stars on the Web. So, if you’re searching for Cameron Diaz, Julia Roberts or Jessica Biel online, look out! It seams that criminals believe those celebs are the perfect lures to sucker people into visiting malicious websites. By clicking onto strange websites, computers get infected. Once a computer is infected, criminals can steal victims’ online banking passwords, e-mail passwords, and do other kinds of nasty deeds.

“It’s sort of a little bit of rivalry from the traditional world going to the cyber world,” said Dmitri Alperovitch, McAfee’s vice president of threat research. “It’s fascinating how cyber criminals can be so in tune with the popularity of various actresses and models. …They’re actually a fantastic barometer of their popularity.”