Author: Florian Schütz

Kids use the web primarily for entertainment

The Web is inconceivable without search engines. Particularly people search takes a large share. Our latest blog post showed, that some names can be quite dangerous to search for. Liz Gannes wrote an interesting post on gigaom.com concerning children and their use of the web. An usability study shows that kids use the web and search engines quite different than adults. The Nielsen Norman Group Report: Usability of Websites for Children is based on usability research with 90 children. The test showed how children use real sites designed for children as well as their use of the kids’ areas of mainsteam websites. Quite interesiting results:

While adult web users are increasingly using search engines to navigate through the web, kids navigate the web using bookmarks, remembering their favorite sites, and accessing paid subscription content and games. The report makes it seem as if kids have more of an app mentality than a search mentality when compared to adults. Children also respond better than adults to sound, animation, and characters. And: Kids today use the web primarily for entertainment! Hopefully, this will change while getting older…

We hope, that Yasni is accessible by users of any age!

Usability Study Shows Kids Don’t Search

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The most dangerous celebrities to search for online

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Who are the most dangerous stars to search for online? The McAfee Most Dangerous Celebrities study found movie stars and models top the “most dangerous” list this year. McAfee researched famous people to reveal the riskiest celebrity athletes, musicians, politicians, comedians and Hollywood stars on the Web. So, if you’re searching for Cameron Diaz, Julia Roberts or Jessica Biel online, look out! It seams that criminals believe those celebs are the perfect lures to sucker people into visiting malicious websites. By clicking onto strange websites, computers get infected. Once a computer is infected, criminals can steal victims’ online banking passwords, e-mail passwords, and do other kinds of nasty deeds.

“It’s sort of a little bit of rivalry from the traditional world going to the cyber world,” said Dmitri Alperovitch, McAfee’s vice president of threat research. “It’s fascinating how cyber criminals can be so in tune with the popularity of various actresses and models. …They’re actually a fantastic barometer of their popularity.”

Cameron Diaz Is The Most Dangerous Celebrity to Search For Online

So, please be careful and always start your people search via Yasni!

Here are the top 10 of the most dangerous celebrities:

1. Cameron Diaz

2. Julia Roberts

3. Jessica Biel

4. Gisele Bündchen

5. Brad Pitt

6. Adriana Lima

7. Nicole Kidman

8. Jennifer Love Hewitt

9. Tom Cruise

10. Heidi Klum

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On Yasni people harvest recommendations

Yasni and Yiid now jointly seed Yes votes.The biggest German-speaking people search engine Yasni cooperates with the German internet service provider Your Internet ID, yiid.com. Yasni focuses on recommendations for its members. With immediate effect, the internet service’s recommend-button complements the exposés of people on yasni.de. The people search is integrated on yiid.com.

“The recent cooperation allows us to provide our members with a further tool en route to one’s own ideal reputation in the net. In our exposés, just by the valuation functions, you now find yiid’s green thumb. A handy tool with the help of which our users can expediently maintain their contacts on Yasni,” Steffen Rühl, founder and CEO of yasni GmbH substantiates the recent cooperation.

The green thumb of the internet service Your Internet ID can be seen on the button that disseminates a recommendation in different social networks. If you click on the green thumb to recommend another person, you decide whether this recommendation appears on facebook news or possibly on twitter. The click on the recommend-button appears on one’s own contacts on facebook and twitter and leads directly to the exposé of the person finding the approval.

“We integrated Yasni’s people search because it is unbeatable on the technological level. Needless to say that we like to cooperate with the experts,” Marco Ripanti, founder and CEO of yiid.com, emphasizes the great significance of this new partnership. Ripanti can hardly wait for the first clicks: “I’m especially curious to see how the ‘top people’ at Yasni will use the recommend-button. Will they recommend their colleagues to facebook contacts or rather to their followers on twitter?”

The larger the number of recommendations finding their way into the social networks facebook and twitter via the button recently integrated on Yasni, the greater the attention exposés of people on Yasni will receive.

If you want to recommend a person via the button on Yasni, you have to authenticate to the internet service provider Your Internet ID once. Thereafter, the button can be used throughout the internet. For instance, it is possible to operate the like variant of the button on Yasni’s weblog without an anew registration.

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