Traffic at Leading Online Reputation Management Service Doubles as Millions of Credit Cardholders Become Subject to Fraud
New York (January 22, 2009) — Earlier this week, Heartland Payment Systems, a major payment processing company, disclosed a data breach that exposed tens of millions of credit and debit cardholders to the risk of fraud. In the days immediately following, traffic to yasni.com – a popular people search tool commonly used for online reputation management – has doubled as concern over identity theft spreads. yasni.com makes it possible for anyone to easily search and access the largest pool of information publicly available, and immediately identify online personality theft, fraud, scams, or privacy violations that may impact them. yasni empowers its users to search for detailed findings including Web links, images, social networking profiles, blog listings, and more, some of which may contain sensitive information.
“The Heartland Payment Solutions breach could quickly become one of the biggest data compromises in the U.S. People are understandably worried and are turning to yasni to find out how they may be affected,” said Steffen Ruehl, founder and CEO of yasni. “Unfortunately, incidents such as this are not uncommon as data thieves around the world become more sophisticated. In such cases, thousands of people have successfully used yasni to track their personal information and take the steps needed to avoid significant damage.”
More than 10 million people worldwide visit yasni each month to perform regular online checks to determine what personal information might be found on the Web. To begin managing your own online reputation, visit www.yasni.com.
For more information about yasni.com or to schedule an interview with yasni CEO and founder Steffen Ruehl, please contact John Angelo at john@abelsongroup.com or +1 623-792-8239.
