With everybody taking to social networks these days, we’ve noticed some particularly brilliant campaigns which use some innovative social media strategies. We’ve also noticed some dreary, dreadful campaigns which commit all the worst social media sins.

It’s actually quite simple to run an effective social media campaign. How you tailor it to suit your business is down to your ingenuity and the adaptability of your brand, but there’s a fairly decent framework for you to work around which should nudge you in the right direction and prevent you from falling into the fiery chasm of social media faux pas from the comfort of your leather reclining sofa.

We’ve listed the top ten things you absolutely must do on your social network account, and then we’ve listed the top ten things which you absolutely must not do on any of your Twitter or Facebook presences. read more »

Yasni and Yiid now jointly seed Yes votes.The biggest German-speaking people search engine Yasni cooperates with the German internet service provider Your Internet ID, yiid.com. Yasni focuses on recommendations for its members. With immediate effect, the internet service’s recommend-button complements the exposés of people on yasni.de. The people search is integrated on yiid.com.

“The recent cooperation allows us to provide our members with a further tool en route to one’s own ideal reputation in the net. In our exposés, just by the valuation functions, you now find yiid’s green thumb. A handy tool with the help of which our users can expediently maintain their contacts on Yasni,” Steffen Rühl, founder and CEO of yasni GmbH substantiates the recent cooperation.

The green thumb of the internet service Your Internet ID can be seen on the button that disseminates a recommendation in different social networks. If you click on the green thumb to recommend another person, you decide whether this recommendation appears on facebook news or possibly on twitter. The click on the recommend-button appears on one’s own contacts on facebook and twitter and leads directly to the exposé of the person finding the approval.

“We integrated Yasni’s people search because it is unbeatable on the technological level. Needless to say that we like to cooperate with the experts,” Marco Ripanti, founder and CEO of yiid.com, emphasizes the great significance of this new partnership. Ripanti can hardly wait for the first clicks: “I’m especially curious to see how the ‘top people’ at Yasni will use the recommend-button. Will they recommend their colleagues to facebook contacts or rather to their followers on twitter?”

The larger the number of recommendations finding their way into the social networks facebook and twitter via the button recently integrated on Yasni, the greater the attention exposés of people on Yasni will receive.

If you want to recommend a person via the button on Yasni, you have to authenticate to the internet service provider Your Internet ID once. Thereafter, the button can be used throughout the internet. For instance, it is possible to operate the like variant of the button on Yasni’s weblog without an anew registration.

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An ad agency from brazil has created some really cool posters for modern social media companies like Facebook and Twitter. Great Stuff…would love to see a vintage-Yasni-poster, too!

The ads were created by Rodolfo Sampaio. Here, he explains the idea behind the vintage posters:

“Being that one of the greatest concerns these professionals have is to constantly reinvent themselves. What’s new today, is old tomorrow. With this in mind we’ve developed this campaign, showing how the tools in communication are quickly outdated. We are greatly impressed and pleased with the feedback we are seeing throughout the world.”

Take a look at Facebook, Twitter, Skype, Youtube in the 1960′s Posters:

Facebook, Twitter, Skype, Youtube in the 1960′s Posters

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