23. December 2009
ORM is an acronym for Online Reputation Monitoring.
I have recently introduced an activity of our recent study in a blog post here titled “Importance of a central user generated content validation system”
Content validation help one’s credibility increase in complex online world. However, the validation activity itself is inadequate in the full life cycle of reputation management process. Another key function is reputation monitoring. ORM can be resembled to an automated systems tool which monitor the critical systems 24/7/365 to ensure that they are available and perform within SLA (agreed service levels).
The best solution to online reputation monitoring is to have a centralised tool like Yasni. A number of social and professional networking sites have this function in an integral part of the system usually embedded as part of the feedback obtained from the members for the content creators. Yasni has a well embedded monitoring system to achieve to this end. I believe other emerging social networks can leverage this functionality as perhaps by creating some APIs linked to Yasni’s core application infrastructure.
Talking about APIs, I noticed that my content in Twitter, Linkedin, Naymz and Ecademy are picked up easily through Google by Yasni in the same day. I still do some kind of manual work to claim my own content but the effort is minimal, 2-3 minutes a day which worth the invested time. Then with this little invested effort, Yasni performs the monitoring for us i.e. we can see how our content credibility in a dashboard-like view such as whether it is going, up, down or gradual.
How is your content monitored on Internet?
22. December 2009
Sharing my knowledge is an important aspect of life. Fortunately, my organisation (IBM) recommends us provide give back activities to communities and society which is a kind of implementation of sharing at business level. This means that when I provide giveback activities as an employee I get credit for my career development.
Today, I would like to highlight one of the specific sharing tool on the web which called the Slideshare. It is a networking tool based on sharing knowledge specifically presentation materials globally. It is a powerful and flexible tool which allow us to share with a target group or everyone.
For example, I decided to share my public conference presentations at the Slideshare which can be viewed from this link. I’d appreciate it if you can follow me and recommend my presentation to relevant people in your networks. If you are a member of Slideshare, please let me know and I will follow you too. The more the merrier!
Let’s remember that shared knowledge exponentially grow! And knowledge is certainly power for our business!!
21. December 2009
This is a discovery post rather than prescriptive on how to be transparent and authentic online. There are a number of recent incidents in various online environments which triggered some thoughts and feelings requiring associated decisions and actions for me. In this post, I’d like to discuss the environment factor.
Environment is an essential factor for success. I believe, like it is in the real world, one expect the online world to be clean and healthy to play with confidence and enthusiasm. If an environment gets toxic with mediocrity and childish behaviour, one’s enthusiasm and willingness relatively decrease. I believe authentic and transparent people instantly affected by their environments. An environment, for example for blogging, makes difference for one’s participation and collaboration.
Spirit of networking is directly related environment which play a significant role for participative actions. Who has the key impact on environment? Without doubt that the members of the environment have the key impact to keep the environment clean, healthy and pleasant to play with.
I’d like to discover how one can be transparent and authentic in this online world. How would you define and describe a clean, healthy and pleasant environment. Look forward to obtaining your insights stemming from your online experience, thoughts, and personal preferences.
Dr. Mehmet Yildiz