About Yasni

It is time again for another tiny but superb Yasni update. Since the end of last week we have smoothed and polished our search result pages for names. Most of you have probably already noticed the change: on the left hand side there is a new box which contains the several categories of the search result page for names. And that is the whole point: to make our search result pages (even) more ascertainable and to encourage an (even) deeper search. With the category box you can see at a glance which field the search results to the wanted name are from.

In the case of the newly Golden Globe winner George Clooney it looks like this:

If you click on a section in the box on the left, e.g. on “News”, the search result page automatically scrolls to the respective category. Just try it out for yourself!

Of course, the category titles will only be shown if there are search results to the wanted name within the respective category. If there are no videos to a name then the category “Video&Audio” won’t be shown in the new category box.

What do I have to do to be shown on the Yasni frontpage with my Exposé?

Our users frequently ask us what it is all about the Top Persons on our frontpage and, in particular, what has to be done in order to be shown with your Exposé on the Yasni frontpage. For this reason, this blog post is meant to explain in detail which steps are required to introduce and represent yourself to our over 20 million users per month.

At first here is a screenshot that shows, who or what is meant with the term “Top Person”:

We talk about the people, who are displayed by turns in the right-hand sided box on our frontpage. These people have the possibility to represent themselves with a short slogan as well as their company and location in addition to their Exposé picture. Additionally, you will find the link “All Top Persons” on our frontpage where you can click through all Top Persons on Yasni in a new opening window.

If you click on the picture and on the name respectively, you will automatically be transferred to the respective Exposé. There, you see all information that person wants to show in form of links, pictures, comments and others. You are also able to get in contact with the Exposé owner. Top Persons show with their presentation that they are interested in new contacts – you can even add yourself as a new contact without the confirmation process. read more »

People Search Engine Yasni stays on the road to success: a 7-digit gross profit, break even and 17 million unique users per month comprise its balance sheet 2010.

German startups are blamed for being uninspired copies of successful Web services from the US. Consequently, only few German Internet companies are of international relevance. However, Yasni is worldwide the only real search engine to find experts for keywords like skills or city and already half of its users are from abroad. International usage even increased tenfold in 2010. Notably is the high percentage of users from the US, Canada or Australia, but also from India, France and Japan.

The recently launched domains for France (www.yasni.fr), Spain (www.yasni.es) and Italy (www.yasni.it) ensure growth for 2011 and meet the international demand for real people search.

Yasni CEO Steffen Rühl: „I am pleased that despite high expenditures for our growth and the set-up of further languages and domains in the last year we have not only doubled turnover as in the years before, but for the first time achieved the break even with a seven-digit gross profit for the total year.”